KupiVIP.ru Holding celebrates its fifth anniversary! During these 5 years, the idea of online private shopping club rushed into the lifes of millions of Russians, along with inhabitants from Kazakhstan and Belarus.
Moscow. July 2, 2013
Five years ago it was just a desire of a few to deliver to any Russian women pleasure of headache free shopping experience. On this principle was created in 2008, in Russia, by Oskar Hartmann and his team, a new consumer’s offer based on former successes stated abroad – shopping club KupiVIP.ru. Bearing in mind that in any woman there is the wish to get satisfaction with prevention of guiltiness, the format granted the possibility to access famous local and international brands at very affordable price. The quality of the execution, the attention paid to 1st class services along with a thorough analysis of their behavior onto the site and throughout the sales event drew the basic of a successful entrepreneurship. Over the last 5 years, the company grew from scratch to almost 15 million members from Russia, Belarus and Kazakhstan, converting them into buyers. Offices in Moscow, St. Petersburg, Berlin, Paris, Milan and Los Angeles are engaged in the search of exclusive international brands for the different sites of the holding.
Constantly looking at the best way to meet with its consumers’ expectations, the company enlarged its offer and segmented it through the creation of KupiLuxe.ru, designed for a more demanding audience or lately with ShopTime.ru aiming at catching up the trend-setters and a younger audience.
Just a month ago one more new shopping club was started – KupiVIP my Kid. It offers to its registered members clothes, footwear and accessories for moms and children from birth till 16 years with discounts to 70%.
The experience and expertise gathered was significant and valuable enough to settle the company as a solid service provider to third parties. It led to the creation of KupiVIP E-commerce Services. Rapidly, the set-up of the first site with TSUM, biggest retailer of luxury fashion brands, brought the attention of 1st rank international brands aiming at catching up the booming Russian internet market – such as Mexx, Tom Tailor, Adidas, Alba, Snezhnaya Koroleva and others.
The understanding of consumers’ needs, their analytics led to the creation of a portfolio of 5 private labels being enriched as soon as the segmentation of the demand become more specific. Representing 5% of current turnover, these brands appears already as the top selling brands on the sites.
Today, KupiVIP.ru Holding stands as the leader in its categories – online fashion – and constantly looks at the opportunity to keep on delivering on daily basis more pleasure to its growing and more demanding audience. Its 1,000 happy employees tend to accomplish their mission – to know what do women want.
Anna Kuralenya
PR-manager
KupiVIP.ru
Tel. +7 (495) 781-63-63 (доб. 1199)
8-929-595-4153
anna.kuralenya@kupivip.ru
