DIXY neighborhood store chain has introduced a line of baby products under its own brand Baby Boom.
The first item offered under the new brand is baby diapers family pack offered at the store shelves at the best price.
DIXY strictly controls the quality of product manufacturing. The diaper manufacturer is an advanced Russian company whose production lines are equipped with metal detectors, germicidal and insecticide lamps in order to ensure extra product quality control. The enterprise applies a zero-defect system. The manufacturer’s Quality Management System is in line with the ISO 9001 international standard requirements and allows to control quality at each production stage.
"Support by federal retailer for us as a local producer, it means a lot. With years of experience, we can say that the concept of "quality" should not be associated only with the word "control". This is a natural condition of mutually beneficial partnership. Quality begins on production stage - from the selection and evaluation of suppliers for the purchase of materials, compliance with industry standards, especially when it concerns the products for children, there cannot be compromised. We are ready to justify their confidence and look forward to a long-term partnership,"- says Andrey Pavlov, General Director of "Hygiene Technologies” holding “Drylock”.
Baby products are a priority category in neighborhood stores’ assortment. Wet baby tissues have been offered by the chain ever since the launch of its D own brand in 2012, and are highly popular with customers. The share of D tissues in the wet baby hygiene products is over 70%. To simplify product identification at the store shelves, the chain plans to unite all baby hygiene category products under the Baby Boom brand. Before the year is out, the line assortment will be expanded – the stores will also offer parents disposable baby pants and napkins.
“When generating store assortment, we strive to offer parents high-quality products at the best price and close to their home. The wide size range of the diapers will fit babies of various ages, and a convenient oversize pack (44-56 pieces) will help our customers save and always have the essential items ready at hand,” says Elena Savchenko, DIXY Group Director of Own Brand Development.
