Growth Strategy for Sales and Service.
In Hall 26, Booth G09, UniCarriers is presenting its international growth strategy for sales and service. Part of the strategy is the bundling of all services in the modular service model UniCarriers 360°. Thereby UniCarriers creates a transparent and uniform platform for its services. Furthermore, the forklift manufacturer will introduce a premium partner status for selected dealers from 2017 and thus strengthen its dealer network as a crucial complement for direct sales. With this strategy UniCarriers is further developing its position as overall supplier for the European market.
A central pillar of the strategic further development of sales and service is the introduction of UniCarriers 360°. The standardised bundling of all services all over the world is behind this concept. Components are individual financing models, maintenance and repair contracts, warehouse planning, fleet management, driving and safety training as well as the sales of second-hand units. In this way, customers receive all services on an equally high level independent of their location and authorized dealer. In addition to direct sales with an own UniCarriers service network, more than 200 dealers and 50 distributors in Europe alone ensure availability of UniCarriers 360° services area-wide.
Selected dealers as premium partners
Another part of the growth strategy is the expansion of the international key account business. In order to fulfil the requirements of large customers even better, UniCarriers will introduce the status of premium partner for selected dealers and distributors as of 2017. With those, the forklift manufacturer strives for a particularly close cooperation, for example concerning the product management as well as financing and leasing businesses. The selection criteria for premium partners are, among other things, great experience in the sale of UniCarriers products, an extensive service and spare parts offer according to the requirements of UniCarriers 360° as well as the availability of equipment for rental. “Our dealers offer competent and personal consultation – and this directly at the customer on site. The certification as premium partner strengthens the important link to them and is part of our quality management in sales,” comments Bengt Kristiansson, Managing Director of UniCarriers Germany and Vice President of Sales and Marketing.
